M1//S2 P1.3 Course Module 1: Intro

Module 1: Creating Ethical & Reliable Content: What Digital Content Creators and Journalists Can Learn from Each Other 

Increasingly, research shows that many people prefer to get their news and information from so-called “influencers” rather than “real” journalists. This module will assist you in understanding the new digital landscape, the role of trust in journalism and verified information, and how audiences gravitate more toward digital content creators.

 

In this module you will learn to:
  • Identify similarities and differences between the methodologies used by content creators and journalists
  • Understand the ethical implications of content monetization and ensure transparency in advertising, collaboration, and sponsorship
  • Master practical techniques for creating ethical, credible, and professional content, including fact-checking and source verification
  • Explore the use of AI and other digital technologies in content creation
  • Develop strategies to engage, expand, and build trust with online audiences, ensuring authenticity and transparency in communications