Module 1: Creating Ethical & Reliable Content: What Digital Content Creators and Journalists Can Learn from Each Other
Increasingly, research shows that many people prefer to get their news and information from so-called “influencers” rather than “real” journalists. This module will assist you in understanding the new digital landscape, the role of trust in journalism and verified information, and how audiences gravitate more toward digital content creators.
In this module you will learn to:
Identify similarities and differences between the methodologies used bycontent creatorsand journalists
Understand the ethical implications of content monetization and ensure transparency in advertising, collaboration, and sponsorship
Master practical techniques for creating ethical, credible, and professional content, including fact-checking and source verification
Explore the use of AI and other digital technologies in content creation
Develop strategies to engage, expand, and build trust with online audiences, ensuring authenticity and transparency in communications